Small businesses typically have small marketing budgets. Fortunately, there's a host of free marketing tools that they can use for promotion. When goals are getting bigger and budgets are getting smaller, these free tools can be a marketer's new best friends. There are a handful of marketing practices available to entrepreneurs that don't require them to burn through valuable resources.


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With a high number of businesses free marketing vying for exposure among the vast digital landscape, it can sometimes free marketing like fighting a losing battle, especially for those just starting out. In this post, we share our top tips for how to market your online business for free — 30 different ways in fact.

50 Free Marketing Tools Any Small Business Can Use

Capture email data Ensure that you have a method of capturing email data free marketing website visitors. Integrate an email sign up option onto your site and begin building free marketing database of customer data.

You can then use this data for a range of marketing incentives, such as email marketing or creating custom audiences on Facebook for targeted advertising. Start by setting up a free account with Mailchimp, and start distributing those emails.

50 Free Marketing Tools Any Small Business Can Use - Small Business Trends

Avoid being overly promotional free marketing always offer something genuinely useful to the recipients. Jump on the bandwagon and start engaging in some video marketing. Begin by setting up a YouTube channel.

It also makes for highly shareable, marketable content — plonk it on your website, push it out on social, and free marketing in your emails. Post to Facebook It goes without saying that social media is one of the most valuable marketing tools out there.

30 ways to market your online business for free | Search Engine Watch

Facebook is a viable option for almost all businesses. Streamline social posting tasks by taking advantage of Buffer. This social media management free marketing helps small businesses free marketing followers and build their brand. Facebook Audience Insights Facebook Audience Insights is a great free marketing tool which free marketing can use to view specific demographic information about their audience.

Hotjar Knowing how well your website is performing is an essential part of modern marketing. Hotjar allows you to evaluate the performance of your website and what is needed to improve it. Hemingway App The Hemingway App is geared towards cleaning up content.

30 ways to market your online business for free

It analyses your content and delivers simplified, color-coded alerts free marketing you use complex and lengthy sentences, a passive voice and unnecessary adverbs. Users can download Screaming Frog for free. Use Scraper to extract content such as contact details from the internet free marketing export it into an Excel spreadsheet.

SurveyMonkey SurveyMonkey is hailed as being one of the most popular free marketing tools available.


Though again there are paid services. CoSchedule Write headlines that will help drive traffic, shares and search results to free marketing website and online content with CoSchedule.

Post Creator A free basic plan is available of Post Creatorwhich helps users created branded social media posts with ease.

You can use Post Creator from any device and to multiple social networks. Optimize Book Use Optimize Free marketing to create quality editorial calendars that include information related to targeted audiences, topics, days to schedule, keywords, tags, and which networks to use.

Take advantage of Majestic by receiving valuable in-depth back-link data. Google Alerts It may have been around for a while, but Google Alerts is still a fabulous free marketing tool that enables businesses to review mentions of their brand name. You can also receive notification of competitor and sector name mentions by simply entering keywords into the system.

Hootsuite Schedule social posts in advance from one easy-to-use user dashboard with Hootsuite. The free plan is perfect for those wanting to start managing multiple social networks free marketing reach out to their audience from one place. Optimizely Businesses can try Optimizely for free to experiment on everything, from algorithms to design and layout, to optimize their website and online marketing efforts.

Sniply No piece of marketing content should be published without a call-to-action, to encourage readers to take further action.

Sniply is a free marketing tool that adds your call-to-action to free marketing web page, meaning you can engage with followers through every shareable link.